Friday, April 26, 2013
Facebook and Me
Having said that, and revealed (or perhaps only hinted at) the depths of my personal paranoia, I will now say something nice about Facebook. Facebook will sell you absolutely the cheapest ads imaginable.
Yes, I bought an ad on Facebook last week. I was delighted with it. I ran it for two days at ten dollars a day. It was by way of announcing that I had successfully published Monkeystorm on CreateSpace as a paperback.
That was pretty much all I did the week before last, prepare the book for publication and make a cover. As I have surely mentioned to you until you're sick of hearing it, Monkeystorm went up as a Kindle a couple of weeks ago. But some of my friends complained that they had no Kindle, that they in fact detested reading on an electronic device and wanted a paper book.
How hard could that be? I asked myself. Not all that hard, as it turned out, given that the folks at CreateSpace were willing to work with a docx file. Formatting text is for me a little like cutting a movie together. It's satisfying in almost the same way. Word has a command for drop caps! I could put drop caps at the beginning of each chapter! Elegant! In the end I was able to use Word to submit the whole thing, even the cover, which has to be a PDF. I did the cover art with GIMP and inserted it as a picture file. All you have to do is set the margins to zero.
But enough of this technical jargon. The point of the story is that I made an actual book out of my virtual book, which CreateSpace now offers for sale. I set the price at $8.99, as cheap as I could make it and still see a tiny little royalty. Now to get the word out, I said to myself.
So I made an announcement on my Facebook page, with an image of the cover, the angry gorilla face. Facebook said, this could be an ad, Kate Gallison. I said, yes.
Here are my ultimate statistics, according to Facebook:
5,196 people saw the Facebook post that was the ad.
57 people clicked on it.
31 people liked it. Perfect strangers, most of them.
One guy in Utah (Say, I wonder if he knows my nephew Tim) left me a comment.
Of course, nobody bought the book. But, hey. You can't have everything. When I mount my campaign to sell Bucker Dudley I'll have a handle on how running an ad on Facebook works, and I'll try it again.